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Copyright 2013, Applied Thinking LLC
Case 1: Improving the new product forecasting process
By implementing a stepwise process, value is added to the array of forecasting tools that measure potential new product success.
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Unlike many stage-gate processes, the thinking framework outlined above explicitly links analytical tools to specific new product decisions. In addition, performance criteria need to be overlaid on the process to determine whether the product in question should progress through the decision funnel.

This approach not only ensures that assessment of new product opportunities will be done in a manner that is consistent and allows for comparison, it can increase the efficiency and speed of the development process.
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