Copyright 2013, Applied Thinking LLC
Case 2: Developing a knowledge-based planning platform
An audit of the company's current planning processes and information capabilities provides the basis for a knowledge-based planning roadmap.
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Development of a knowledge-based planning process begins with an audit of the current planning process as well as the organization's technical capabilties -- data availiabilty and infrastructure, processing, and reporting.

This two-pronged approach to assessing the client's marekting planning capabiltiies provides a holisitc view and ensures greater alignment of process, organizational structure, and analytical tools once the new system is implemented.

Output from the audt can be presented in a formats that can be suited to the client's needs and work-style. Several examples are shown below.