Marketing managers continue to face the challenge of building brands with ever shrinking budgets. Under these circumstances, "more of the same" thinking is unlikely to generate the desired results. Old mental models can limit strategic and tactical options to what has worked in the past. When facing resource constraints, managers need new ways of seeing the marketplace to achieve corporate goals.
Applied Thinking goes beyond traditional marketing ROI analytics. We use advanced quantitative methods to measure the marketpace and its drivers. More importantly, we help managers identify the assumptions or "mental models" that guide their decisions about consumer demand.
Our tools provide a multi-dimensional view of the marketplace and a more complete understanding of consumer demand dynamics. Armed with this perspective, managers are better equipped to explore alternative strategies that blend innovative thinking and spending efficiency.
Find out how insights about the marketplace can be translated into breakthrough marketing.
Demand Model Definition
Discover the various "mental models" of demand that exist across your company. Align and assess for improved decision-making.
Test & Learn
Explore different approaches to marketing execution. Experiment with significant changes in strategy.
Measure the drivers of demand and profit. Optimize your marketing tactics. Capitalize on external forces that impact your brand.
Understand the changing shape of consumer demand. Learn how market structure and marketing execution impact your business.
Copyright 2013, Applied Thinking LLC