Marketing insights provide greatest utility and yield highest returns when they are joined together in a meaningful context. Unfortunately, a "silo mentality" regarding marketing knowledge often exists within many companies. This shortcoming prevents managers from generating the "aha!" that occurs when pieces of information are connected and problems are viewed from different angles.
Instead of creating more data, Applied Thinking shows managers how to connect the dots between seemingly disparate pieces of information ... information, in fact, that often exists but is underutilized within their companies.
Find out more about integrative thinking processes and technology. Transform your information into the building blocks of innovative demand creation strategy.
Create a structure that guides information usage as part of your planning process. Improve the efficiency of strategy development.
Analytic Systems Audit
Align your company's processes, information, and technical capabilities. Increase return on management time.
Extract added value from exisitng information. Review prior analyses. Integrate, reconcile and augment findings to derive learnings.
Copyright 2013, Applied Thinking LLC
DATA + THINKING = BETTER RESULTS