Turning ideas into practice is at the heart of what we do.

To find out how thinking can be transformed into business application, check our ....
... extended discussions of analytical techniques, viewpoints, and applications
Red Papers
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... Analysis & Synthesis, a periodic vehicle for sharing our ideas on strategy and innovation
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... AppliedThinkTank, a journal of our latest thoughts on consumer demand and marketing strategy
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... one-pagers that provide a point-of-view on strategy and planning
Thought Starters
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Learn why there is more to a price change than price elasticity. What are the hidden dangers managers should consider?
Drowning in data but thirsting for learning? Find out how to begin making sense of disparate data with thinking frameworks.
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